Shelly Rosenberg considers herself a renaissance woman. A colorful, southern upbringing developed her ability to float easily through numerous passions. Fortified with a degree in public relations, Shelly helped launch several initiatives with the Dallas Convention & Visitors Bureau and numerous national nonprofits. It wasn’t long before this social butterfly began stylizing everything from philanthropic fundraisers to retail vignettes.

As her enthusiasm developed, Shelly added an interior design degree to her repetoire. Her refined polish and well-trained eye has earned her collaborations with top designers, luxury boutiques and design showrooms. While inspiring her two young daughters, this creative advocate began her own design firm, LURA Studio, and quickly secured a following. One to capture an opportunity, Shelly capitalized on her popularity by forming a blossoming jewelry enterprise, and was even summoned by Neiman Marcus to help open the precious jewelry salon of the newly-built Austin store.

A significant life change brought Shelly to Dallas. Freelance writing for several up-and-coming E-zines lured her back into the design scene. Reconnection with a former professor and well respected designer offered Shelly another opportunity to sharpen her skills, providing turn-key construction and interior design services for a luxury clientele. Presently, Shelly has blended her interior expertise with her passion for branding and marketing, consulting within the design industry. When not traveling the world or juggling an uber-social schedule, Shelly dreams of designing boutique hotels with her husband, a real estate developer, and writing fabulous books on art, architecture and design.